Wednesday, 6 January 2010

Collar Pins - Cost-Effective Marketing Tools

By Kyle Price

A corporate gift is as essential as any other organization strategy for a company. Judicious selection of the gift is necessary, considering the fact that a corporate gift has diverse roles to play in an organization's success.

Collar Pins, by virtue of their range in terms of colour and design, apart from being appealing, suit the role ideally. New design technologies in collar pins further improve the usefulness of these pins as they can even have an organization's name engraved on them. They can also sport the company's tagline and can be moulded during manufacture to resemble a particular product.

It is their sheer variety that makes collar pins popular as a corporate gift for both employees and clients. While the employees feel a belonging to their company, the customers feel a sense of belongingness too and cherish collar pins as corporate gifts, thus they help in keeping the customers loyal to the company.

Selection of a corporate gift also depends on how much you want to shell out for it. With collar pins, cost is never a problem, because their market price can never exceed their appeal. Their versatility makes them sought after among the recipients and unlike a lot of other gifts that are mere showpieces adorning desks at workplaces, collar pins are carried everywhere. As they can be worn daily when going to work, they are seen by a lot of people and hence the brand's promotion also takes place effectively.

But before using collar pins as corporate gifts, organizations should not fail to consider some important aspects. They must make sure that they are durable enough as it will make sure that people use them repeatedly.

The second aspect is printing of design on the collar pins, which must be logical and appealing so that it increases their prospects of being worn on a regular basis. Being loud or having an asymmetric design may not go down well with the people. In addition, the practicality of use must be a prime consideration at the time of designing collar pins as corporate gifts.

Corporate gifts are good marketing mediums as they make sure of greater brand visibility when a beneficiary uses them in the public. Collar pins have all the features to excel at this purpose. They have etched their niche in the history of corporate promotion, and for decades, companies have been using this tool with remarkable success. Companies which have never used collar pins as corporate gifts must not neglect them anymore, or else they will lose out on an opportunity of employing an excellent promotion tool.

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