Thinking About Taking A Company Public? You'll Need The Right Publicity

By James Scott

As a website publicist I'm always hearing about the latest and greatest way to get my client's brand out to the public in an orderly yet expedient manner. Fly-by-night methods and organizations come and go, yet the original promotional concepts that yield that greatest results are still at the forefront of the publicity industry, they've just evolved and taken a different shape.

Pursuing to the emotional pressure points of the populace while weaving a web of information and post hypnotic cues through the cynical conscious minds to the unconscious faculty of legions of oblivious targets (oops! I mean 'potential customers') is still the name of the game. Television, the visual stimulus that fed exhausted, lackluster minds with a temporary, emotional escape from reality has been replaced by web-mercials and the fast pace of viral media.

The intellectuals that would gather facts on industry, politics and special interest concepts once supplied by the New Yorker and the New York Times is now replaced by the 24/7 information tornado of Web 2.0. Those colorful ads in Time and the Sunday paper have been overshadowed by interactive flash ads that cater to the senses of sight and sound. And of course the idiot radio DJ that would spit out grotesque and perverted one-liners while simultaneously converting the listeners mind matter to mush has been replaced by special interest audio and video Podcasts.

The reactions and actions of the population have kept the same structure, but the adaptability and ability to absorb messages has evolved. When marketing to the masses the path to the decision making sector of the mind is still initiated with a single stimulus such as an image, sound or scent. When the attention is attracted, keep that initial stimuli active like the hypnotic dance of the cobra, then use the other senses to input messages for instant or future action, in most cases this action is a purchase.

Using radio and TV to promote a business on a shoestring or unlimited budget is like passing up a brand new luxury sedan for a'85 Hyundai. These methods are out of date and should only be used as modest forms of passive branding while the heavy lifting of promotional branding and call to action publicity marketing should be done with online video, social and news bookmarking, press release distribution, blogging, unique article distribution, Podcasts and other innovative white-hat methods that cater to habits of modern man.

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Want to find out more about Publicity Marketing, then visit Princeton Corporate Solutions website at Princeton Corporate Solutions

Private Placement Memorandum Basics: A Must Read If You Are Raising Capital

By James Scott

Are you a business owner raising capital with a Regulation D Rule exemption (504, 505 or 506) also referred to as a Private Placement Memorandum, PPM or Offering Memorandum? If you are using this mechanism to raise capital then you'll, no doubt, have to have a solid comprehension of the most distinct and important part of the Private Placement Memorandum referred to as the 'Offering Circular'.

When your consultant or attorney is asking you for details on everything from business location to management, from dividends to risk details, you need to make sure that this information is complete and accurate. You'll need to audit the documents after they are completed. A solid Offering Circular has kept countless companies from being sued by investors that didn't get the investment return they were anticipating.

While the business plan is meant to grab the initial attention of the investor or funding source, the Offering Memorandum is meant to spell out the down and dirty details of the venture so that you are protected from lawsuits down the road, while simultaneously exposing the various ins and outs of your venture to give a 'reality check' to the investor before they hand over the cash.

The offering circular needs to be powerful yet very compact without the redundancies of using space to say the same things over and over again to pull the investors attention from the negative to the potential profit margins or management's impressive pedigree. With all this said, yes it's true the offering circular is one of the parts of a PPM spells out the technical aspects of the enterprise with a focus on inherent risk of investing but this can be done in a balanced way to also demonstrate the positive aspects of your venture by giving solid descriptions of your management team and, in place, distribution centers and contracts in place ready for capitalization.

When authoring the offering circular demonstrate the risks with a well balanced demonstration of the system in place to overcome these risks and dominate your market niche.

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Call Princeton Corporate Solutions at 267-233-0183 if you would like to talk to someone about yourOffering Circular, Want to Take Your Company Public We Can Help!

Wedding Supplies: For Making The Special Day Memorable

By Danny Ricks

As soon as a wedding is decided; the plans to buy different things are also made. Many purchases are there which are needed to be done. And one of the most important is wedding supplies. People usually start researching for the best wedding supplies they can get. So it is very important to keep in mind some things while choosing wedding supplies like gown color, theme party in wedding and numerous things that are needed before and after the wedding.

Everybody wants their wedding to be the most memorable day of their life. So they take the responsibility to choose all the things like color, theme, and many other important things which contribute in making the wedding special. But it does not mean that they have to go out to market to buy things for the supplies. They just have to give their final decision in yes and no and things will be changed according to that.

But one thing that they have to accomplish is purchase of gifts. They have to buy gifts for all the guests especially for the special guests. They also have to buy gifts for the flower girl and the ring bearer. And buying everything is collective responsibility of both bride and groom.

You can opt to hire a wedding planner to buy wedding supplies. A wedding planner assist bride and groom to buy things of their choice and make other purchases for their wedding and friends. They offer things according to the choices of bride and groom. Also there are some wedding boutiques which not only offer beautiful dresses for bride and groom but many other wedding supplies which are important before and after the wedding.

Wedding supplies are also available on internet and also on very low cost. Low cost does not mean that the quality is also low. But there are discounts available on internet. All you have to do is just search for these sites on Google and you will get a pool of wedding supplies. Also you do not have to roam around in busy markets to search for some products. You can get everything on your door steps.

Remember to check some of the things before setting a deal for the wedding supplies and party gifts. Often people consider the thing of just purchasing the items and do not consider the shipping and handling charges. It is very important to consider these things for proper budget.

Also confirm in written about the deadlines of the supplies. These supplies include decoration items, reception items and many other supplies. Confirm all the delivery dates. All these choices are made by bride and groom collectively.

When a couple decides to get married, it is their responsibility to check the party supplies and all other party gifts. They collectively take all decisions happily for their wedding like purchases, cost, etc. In this way they can plan perfect wedding with their own choice.

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Weddings are such joyous occasion that every bride and groom will prepare its necessary details. One aspect which they will include is personalized wedding favors that will be useful for the wedding. You can check out online stores for these items depending on your wedding theme. Or you can try personalized matchbooks.

Take Your Company Public: Software Developers Can Raise Capital Fast!

By James Scott

Are you trying to raise capital for your start-up or corporation in expansion? Have you exhausted your traditional institutional sources and hedge fund contacts? Don't lose hope just yet! First of all, take all those pamphlets and brochures from banks and other traditional lenders that are lying all over your desk and toss them in the trash...they are absolutely useless.

Banks don't have your company's best interest in mind as they are hardly even staying afloat in this economy. Today's institutional financier isn't qualified to run a bath let alone a bank. Don't put your future in the untested hands of a 20 something knucklehead. After you've tossed all that useless info in the trash, clear your head and then look at your company and ask yourself a few tough questions: Is your company invest-able? Do you and your executive staff have a pedigree that investors deem as seasoned enough to take their money and make affective use of it and not lose it? What proprietary concepts/technology/patents do you have that give you a larger market share with the proper cash infusion? What is your current capital/debt situation?

If, after pondering these questions you've come to the conclusion you honestly, truly have something worth pursuing then the next step is to look at the reality that your company is worthy of a public offering. Stay away from Pink Sheets and be weary of reverse mergers and in reality your company won't qualify for the NASDAQ so the quickest way to raise public capital is the OTCBB (over the counter bulletin boards).

OTCBB is an SEC regulated platform that has a solid investor following and market makers that can effectively promote your stock to rapidly raise capital. Don't let these difficult economic times steal your dreams of corporate prosperity and personal growth.

If you have a solid business concept, there is a way to fund it. Look into the OTCBB, it's your best bet for an inexpensive public offering with a direct path to long term funding.

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Want To Go Public With Your Company, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

How To Renovate Kitchens Inexpensively

By Milrika Ekilski

Although you may have had some renovating plans, the recession may have changed your mind, as it did to many others. But, they don't necessarily have to be killed off. Instead, it is possible to renovate kitchens effectively and inexpensively and still leave you happy with the results.

If your cabinets are looking slightly off, applying a new color by painting them can really change the whole look of your room. Go step further and change the hardware as well. There are gorgeous and affordable pulls and handles that will look incredible against newly painted cabinets. You can also go a step further and use molding on the edges of cabinets.

In any kitchen, the backsplash attracts the eye. And, when it's old or dated, it can really put a damper on the whole room. The fact is that patterns on ceramic tiles quickly become outdated. So, you can change them yourself.

The fact is, if you take on the job yourself, depending on the material you choose, it should not cost you more than two or $300. Your other option is just to paint over them. It is easy to do, and the results are rewarding.

In order to have a real impact, he should focus on the lighting. You certainly have many choices when it comes to lighting and styles of the fixtures. For one thing, you would definitely benefit from installing lighting that is mounted under the cabinets. It will really help you when preparing meals, but it will also look incredible.

Changing your ceiling fixture is also recommended. There are many finishes to choose from. Try to stick with a finish that is already in the room. This will certainly make a huge difference to your kitchen. It's unfortunate that many consumers don't know how important lighting is in any room.

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Choosing a kitchen for your dream home has just got easier with Wren Kitchens. Check out the kitchens range available on the internet.