Friday 8 January 2010

Build Client Dedication Through The Art Of Giving Gifts

By Don Wong

The fast evolving custom of giving corporate gifts is not as familiar to people as gifts given by everyone to loved ones. The rising business practice of giving special gifts to clients is not as well known to people as the gifts given to loved ones. Business gifts are very different in that they build client and brand loyalty often for a very small price. After all everyone loves to receive a gift.

Corporate gifts are usually valuable products, and they are often given away without any symbol of the organization on the gift, as they are not for promotional purposes. On the other hand, various gift items are often given away for advertisement purposes, such as stationery objects, USB drives, or key chains. In such cases, the items are often marked with the company's logo before they are given away to employees or potential clients.

Corporate gifts should be selected as per the needs and desires of the person for whom the gift is intended. Corporate gifts should always be chosen with the recipient in mind. There is no point giving a gift - especially a corporate gift - to an individual who will not value what we have given. We should be seeking to create a 'WOW' wherever possible.

The impact of the corporate gift on the professional relations with a customer or an employee depends on how valuable the person perceives the gift to be. However, gift-giving is sometimes regulated by the law, so a quick check with your legal department is recommended.

Preparation for giving corporate gifts involves figuring out the expense, arriving at the number of gifts, and finding out good deals available in the market for a mass purchase. This is clearly more important in case of gifts to staff, especially if yours is a big business. You should buy the right number of gifts so that no employee whom you wish to appreciate is left out.

To sum it up, presenting corporate gifts is a good business practice, which helps you develop a stronger and healthier relationship with both your staff and your customers. However, always make sure that it is allowed by government regulations, and of course, by your finances.

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