So, you have completed and published your first book. What do you do now? Well, it is time to show you how book promotion and publicity market your book. Although this may appear to be a daunting task, there are numerous opportunities for you to take this most important step.
Hopefully, you chose a topic that has mass appeal. If you did, then there are numerous methods to employ to get you the exposure you need to start selling books. You will need to use the same creativity that was used in composing your book, to market it and to get publicity, so people can find it. Your most effective method will be to do some guerrilla marketing and take it to the streets, yourself. This may sound a little scary, but if done correctly, you will be amazed at the results.
Depending on the size of the closest major city, you can find multiple chances to put your composition out to the public. Hopefully, some of these ideas will help you with your launch. However, know this. Although you have written what you hope will be a well received piece of literature, how you market the book and yourself will go a long way in establishing your success.
A more localized marketing plan, a plan that you can replicate, is truly guerrilla marketing, but can give you immediate feedback and sales, plus you get to meet your readers. There are some simple methods to do this, so it is important that you do as many things as you can to get your name, face and book, into the public eye.
Head down to your local bookstore. Everyone likes to sponsor an event. A book signing falls into this category. In some cases they may let you have a short discussion group explaining the topic and then have the opportunity to sign and sell some copies. It is possible that they will let you put up some posters and advertise your upcoming visit, so be sure to plan ahead. The idea of having a local author is usually good press, so you should contact all of the local newspapers as well.
Local Networking meetings can be a great place to promote your book. Most of the people there are self employed and have an interest in supporting others in the same field. Be sure to have fliers and business cards to pass out and be sure to speak with everyone there. You may find someone that has contacts with the media, which can also help you get to the larger audiences.
Most cities have daily or at least weekly Networking meetings. These are gatherings of local business people that are being creative in marketing their companies. At many of these meetings a guest will be chosen to be the featured company, so you may be able to present yourself to a sizable group of people, just by explaining that you have written a book and wish to get it in front of the buying public. In some cases, you may meet someone that has ties to the media and can assist you in getting to the right people to get you some media attention.
Lastly, if you are not a gregarious person and find these suggestions a tad scary, you can resort to just using the Internet. You can start a blog or launch a website to promote you and the book, but this can be more costly, time consuming and still will not guarantee that people find you. Unless you have been published by a known publishing house, your personal contact will be the most successful to get your product into circulation. Just as when you composed your work of art, spend some quality time to promote it. You will find that personal contact will be a great way to get you selling copies, meeting the readers and earning money, while sharing your experiences.
Hopefully, you chose a topic that has mass appeal. If you did, then there are numerous methods to employ to get you the exposure you need to start selling books. You will need to use the same creativity that was used in composing your book, to market it and to get publicity, so people can find it. Your most effective method will be to do some guerrilla marketing and take it to the streets, yourself. This may sound a little scary, but if done correctly, you will be amazed at the results.
Depending on the size of the closest major city, you can find multiple chances to put your composition out to the public. Hopefully, some of these ideas will help you with your launch. However, know this. Although you have written what you hope will be a well received piece of literature, how you market the book and yourself will go a long way in establishing your success.
A more localized marketing plan, a plan that you can replicate, is truly guerrilla marketing, but can give you immediate feedback and sales, plus you get to meet your readers. There are some simple methods to do this, so it is important that you do as many things as you can to get your name, face and book, into the public eye.
Head down to your local bookstore. Everyone likes to sponsor an event. A book signing falls into this category. In some cases they may let you have a short discussion group explaining the topic and then have the opportunity to sign and sell some copies. It is possible that they will let you put up some posters and advertise your upcoming visit, so be sure to plan ahead. The idea of having a local author is usually good press, so you should contact all of the local newspapers as well.
Local Networking meetings can be a great place to promote your book. Most of the people there are self employed and have an interest in supporting others in the same field. Be sure to have fliers and business cards to pass out and be sure to speak with everyone there. You may find someone that has contacts with the media, which can also help you get to the larger audiences.
Most cities have daily or at least weekly Networking meetings. These are gatherings of local business people that are being creative in marketing their companies. At many of these meetings a guest will be chosen to be the featured company, so you may be able to present yourself to a sizable group of people, just by explaining that you have written a book and wish to get it in front of the buying public. In some cases, you may meet someone that has ties to the media and can assist you in getting to the right people to get you some media attention.
Lastly, if you are not a gregarious person and find these suggestions a tad scary, you can resort to just using the Internet. You can start a blog or launch a website to promote you and the book, but this can be more costly, time consuming and still will not guarantee that people find you. Unless you have been published by a known publishing house, your personal contact will be the most successful to get your product into circulation. Just as when you composed your work of art, spend some quality time to promote it. You will find that personal contact will be a great way to get you selling copies, meeting the readers and earning money, while sharing your experiences.
About the Author:
Book promotion can appear to be an impossible task, there are loads of opportunities for you to take this essential step. More information on promoting books .
No comments:
Post a Comment